Executive Summary

Introduction

For the people around the world, Navi Samagri is manufacturing innovative products that help the people to enhance their way of living by implementing the properties of Smart materials (Phase Change Materials, Nano-materials) through Research & Engineering depth. Navi Samagry is a campus company in Dr MGR Educational and Research Institute University, Chennai. The start-up first product “Natural cooling pad” had launch in July 2014 second product “High Efficient Solar panels” is in prototype phase. Some other products like cooling fan and Smart construction Materials are in ideation phase. Smart construction materials can save customers AC bill because it provide air-conditioning without electricity. In this Business Plan Navi Samagri talks about the prototype phase product “High Efficient Solar Panels”.

The Product                                                                                                                                            

Phase Change Materials (PCM) is the type of smart material which has some special characteristic in thermodynamics. Navi Samagri applying properties of these materials for improving & enhancing the performance and life-cycle of existing products and innovate new products. Phase Change Material has ability to store and release the heat at almost constant temperature (the process is isothermal). It store the heat when ambient temperature is greater than the melting temperature of PCM by changing their phase from solid to liquid and in its reverse process it release the heat when the ambient temperature is below the melting temperature of PCM by changing their phase from liquid to solid. In our solar panels PCM is used for increasing the efficiency by maintaining their temperature. Efficiency of commercial solar panels which are available in market whose efficiency is very less (around 8%). One of the most considerable factors behind less efficiency is high temperature of solar panel cells and PCM helps to maintain the temperature of solar cells as per the Stander Test Condition (STC). Our product gives individual as priority and design special solar panels (Fig in product sec.) which included lifting handle and movable back stand. Research data is proving that the efficiency of product is always greater through some significant amount as compare to available solar panels.

The Market size and Growth Potential                                                                                                  

Phase Change Materials are research topic so general people don’t know about this but the market of solar panels are well establish. Not only in India, in whole world there is a huge market. There are so many big players in solar market like “Sun Power” and “Emeral Energy solution” which are dominating on market. But our focus is more on individual as compare to distributer, to keep in mind this thing we want to cover 10% of individual and 4% of distributer market in first segment after the launch of product in market.

There is big growth potential of our products because energy crisis and day by day decreasing the conventional energy source leaves only one option for us and i.e renewable energy source and solar energy source is largest renewable energy source. According to pundits in 2016 the growth of solar sector will be almost double.

Marketing                                                                                                                                                  

Navi Samagry is applyin two somewhat distinct marketing strategies to reach its perspective customer segments. The first strategy uses the website and social media to raise awareness of Smart materials product to individual consumers. The website has been up for a year and there will be continual improvements made to it. Phase Change Material Products will be quite active at the various industry trade shows and expo to develop sales relationships with the different distributors. The trade shows and expo are the most effective place to develop close relationships with new and perspective distributors. Since the business relationships are based on trust, participation at the shows will allow Phase Change Material Products to invest a lot of trust into many different relationships.          

Customer                                                                                                                                                       

We are dividing our customer into three segment a. Power Plant, b. Telecom and c. Village Electrifications. So our customer may be the farmer, Employee, small business owner, managing director of school and college etc. In customer section each individual customer is indicated.

1.1 Keys to Success

• Precisely engineered products.
• Innovative products that really care the customers probulems.
• Follow through on all commitments, both to vendors and customers.
• Strict financial controls.
• Excellent customer service and Unique Selling Proposition (USPs).

1.2 Mission

It is our part mission that we will design and manufacture high efficient and high life-cycle solar panels which leads to increase the customer interest.

1.3 Objectives

• To become the premier solar panels Manufacturer Company.
• Significantly increase sales by creating a new market segment of customers.

Contact us:  

                       Contact no: +917667749930

                      email id:  jhasuman36@gmail.com 

                      Facebook: www.fb.com/navisamagri

                      Twitter:     www.twitter.com/NaviSamagri

            (You can read ours B-Plan on Slide share)