Executive Summary
Introduction
For the people around the world, Navi Samagri
is manufacturing innovative products that help the people to enhance their way
of living by implementing the properties of Smart materials (Phase Change
Materials, Nano-materials) through Research & Engineering depth. Navi
Samagry is a campus company in Dr MGR Educational and Research Institute
University, Chennai. The start-up first product “Natural cooling pad” had
launch in July 2014 second product “High Efficient Solar panels” is in
prototype phase. Some other products like cooling fan and Smart construction
Materials are in ideation phase. Smart construction materials can save
customers AC bill because it provide air-conditioning without electricity. In
this Business Plan Navi Samagri talks about the prototype phase product “High
Efficient Solar Panels”.
The Product
Phase Change Materials (PCM) is the type of
smart material which has some special characteristic in thermodynamics. Navi
Samagri applying properties of these materials for improving & enhancing
the performance and life-cycle of existing products and innovate new products.
Phase Change Material has ability to store and release the heat at almost
constant temperature (the process is isothermal). It store the heat when
ambient temperature is greater than the melting temperature of PCM by changing
their phase from solid to liquid and in its reverse process it release the heat
when the ambient temperature is below the melting temperature of PCM by
changing their phase from liquid to solid. In our solar panels PCM is used for
increasing the efficiency by maintaining their temperature. Efficiency of
commercial solar panels which are available in market whose efficiency is very
less (around 8%). One of the most considerable factors behind less efficiency
is high temperature of solar panel cells and PCM helps to maintain the
temperature of solar cells as per the Stander Test Condition (STC). Our product
gives individual as priority and design special solar panels (Fig in product
sec.) which included lifting handle and movable back stand. Research data is
proving that the efficiency of product is always greater through some
significant amount as compare to available solar panels.
The Market size and Growth Potential
Phase Change Materials are research topic so
general people don’t know about this but the market of solar panels are well
establish. Not only in India, in whole world there is a huge market. There are
so many big players in solar market like “Sun Power” and “Emeral Energy
solution” which are dominating on market. But our focus is more on individual
as compare to distributer, to keep in mind this thing we want to cover 10% of
individual and 4% of distributer market in first segment after the launch of
product in market.
There is big growth potential of our products
because energy crisis and day by day decreasing the conventional energy source
leaves only one option for us and i.e renewable energy source and solar energy
source is largest renewable energy source. According to pundits in 2016 the
growth of solar sector will be almost double.
Marketing
Navi Samagry is applyin two somewhat distinct
marketing strategies to reach its perspective customer segments. The first
strategy uses the website and social media to raise awareness of Smart
materials product to individual consumers. The website has been up for a year
and there will be continual improvements made to it. Phase Change Material
Products will be quite active at the various industry trade shows and expo to
develop sales relationships with the different distributors. The trade shows
and expo are the most effective place to develop close relationships with new
and perspective distributors. Since the business relationships are based on
trust, participation at the shows will allow Phase Change Material Products to
invest a lot of trust into many different relationships.
Customer
We are dividing our
customer into three segment a. Power Plant, b. Telecom and c. Village
Electrifications. So our customer may be the farmer, Employee, small business
owner, managing director of school and college etc. In customer section each
individual customer is indicated.
1.1 Keys to Success
- Precisely engineered products.
- Innovative products that really care the
customers probulems.
- Follow through on all commitments, both to
vendors and customers.
- Strict financial controls.
- Excellent customer service and Unique Selling
Proposition (USPs).
1.2 Mission
It
is our part mission that we will design and manufacture high efficient and high
life-cycle solar panels which leads to increase the customer interest.
1.3 Objectives
- To become the premier solar
panels Manufacturer Company.
- Significantly increase sales by creating a new market segment of customers.
Contact us:
Contact no: +917667749930
email id: jhasuman36@gmail.com
Facebook: www.fb.com/navisamagri
Twitter: www.twitter.com/NaviSamagri
(You can read ours B-Plan on Slide share)